What color is #704A73?

#704A73 is a dark, grayish magenta, closest to the named color Purple Passion. It belongs to the purple family of colors.

What is the RGB value of #704A73?

The RGB value is 112, 74, 115: 112 red, 74 green and 115 blue on a 0 to 255 scale.

What is the complementary color of #704A73?

The complementary color is #4D734A, found by rotating the hue 180° on the color wheel.

Is black or white text better on #704A73?

White text. Black text has a contrast ratio of 2.92:1 and white text 7.2:1. WCAG asks for at least 4.5:1 for normal text.

#704A73 color

#704A73 rgb(112, 74, 115)

Shades of purple

The hex color #704A73 is a dark, grayish magenta.

In the RGB color model it is made of 43.9% red, 29% green and 45.1% blue (112, 74, 115).

Its hue angle is 296°, with 22% saturation and 37% lightness. For print, the CMYK equivalent is 3% cyan, 36% magenta, 0% yellow and 55% black.

The closest named color is Purple Passion (#784674), a difference of 2.6 ΔE, a small difference.

White text is the more readable choice on this background (contrast 7.2:1).

#704A73 color codes

HEX	`#704A73`
RGB	`rgb(112, 74, 115)`
RGB percent	`rgb(43.9%, 29%, 45.1%)`
HSL	`hsl(296, 22%, 37%)`
HSV / HSB	`hsv(296, 36%, 45%)`
CMYK	`cmyk(3%, 36%, 0%, 55%)`
CIE LAB	`lab(37.08, 23.6, -17.06)`
CIE LCH	`lch(37.08, 29.12, 324.14)`
CIE XYZ	`xyz(12.225, 9.581, 17.422)`
Decimal	`7359091`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #704A73, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #704A73	Ratio	AA	AAA	AA large
Sample text	2.92:1	Fail	Fail	Fail
Sample text	7.2:1	Pass	Pass	Pass

#704A73 as text on	Ratio	AA	AAA	AA large
Sample text	7.2:1	Pass	Pass	Pass
Sample text	2.92:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #704A73 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #704a73; }
.text { color: #704a73; }
.border { border: 2px solid #704a73; }
.transparent { background-color: rgb(112 74 115 / 50%); }
.gradient { background: linear-gradient(to right, #704a73, #734a62); }

Background

Text color

Border

Similar colors

Closest common color name: Plum.

Questions

What color is #704A73?: #704A73 is a dark, grayish magenta, closest to the named color Purple Passion. It belongs to the purple family of colors.
What is the RGB value of #704A73?: The RGB value is 112, 74, 115: 112 red, 74 green and 115 blue on a 0 to 255 scale.
What is the complementary color of #704A73?: The complementary color is #4D734A, found by rotating the hue 180° on the color wheel.
Is black or white text better on #704A73?: White text. Black text has a contrast ratio of 2.92:1 and white text 7.2:1. WCAG asks for at least 4.5:1 for normal text.