#70494D color
The hex color #70494D is a dark, grayish red.
In the RGB color model it is made of 43.9% red, 28.6% green and 30.2% blue (112, 73, 77).
Its hue angle is 354°, with 21% saturation and 36% lightness. For print, the CMYK equivalent is 0% cyan, 35% magenta, 31% yellow and 56% black.
The closest named color is Veil of Cinder (#784F50), a difference of 2.6 ΔE, a small difference.
White text is the more readable choice on this background (contrast 7.64:1).
#70494D color codes
| HEX | #70494D | |
|---|---|---|
| RGB | rgb(112, 73, 77) | |
| RGB percent | rgb(43.9%, 28.6%, 30.2%) | |
| HSL | hsl(354, 21%, 36%) | |
| HSV / HSB | hsv(354, 35%, 44%) | |
| CMYK | cmyk(0%, 35%, 31%, 56%) | |
| CIE LAB | lab(35.49, 17.24, 4.46) | |
| CIE LCH | lch(35.49, 17.8, 14.49) | |
| CIE XYZ | xyz(10.404, 8.746, 8.16) | |
| Decimal | 7358797 | |
| Short hex | None (no 3-digit form) |
Color harmonies
Colors that go with #70494D, based on their position on the color wheel.
Complementary
The color opposite on the color wheel (180°). Strongest contrast.
Analogous
Neighbors 30° either side. Calm, natural combinations.
Split complementary
The two colors next to the complement (150° and 210°).
Triadic
Three colors evenly spaced, 120° apart.
Tetradic (square)
Four colors 90° apart.
Shades, tints and tones
Shades (darker, mixed with black)
Tints (lighter, mixed with white)
Tones (mixed with gray)
Contrast and accessibility
| Text on #70494D | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 2.75:1 | Fail | Fail | Fail |
| Sample text | 7.64:1 | Pass | Pass | Pass |
| #70494D as text on | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 7.64:1 | Pass | Pass | Pass |
| Sample text | 2.75:1 | Fail | Fail | Fail |
WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.
Color blindness simulation
How #70494D looks to people with the most common types of color vision deficiency.
#504f4dProtanopia
no red cones#59564cDeuteranopia
no green cones#77454aTritanopia
no blue cones#535353Achromatopsia
no color vision
CSS examples
.background { background-color: #70494d; }
.text { color: #70494d; }
.border { border: 2px solid #70494d; }
.transparent { background-color: rgb(112 73 77 / 50%); }
.gradient { background: linear-gradient(to right, #70494d, #705949); }
Similar colors
#784f50Veil of Cinder#644348Plum Intended#693f43Red Rumour#654243Wild Thing#69444fWine Stain#7a4b56Nocturne Red#70403dWine Cellar#654a46Liver
Closest common color name: Eggplant.
Questions
- What color is #70494D?
- #70494D is a dark, grayish red, closest to the named color Veil of Cinder. It belongs to the red family of colors.
- What is the RGB value of #70494D?
- The RGB value is 112, 73, 77: 112 red, 73 green and 77 blue on a 0 to 255 scale.
- What is the complementary color of #70494D?
- The complementary color is #49706C, found by rotating the hue 180° on the color wheel.
- Is black or white text better on #70494D?
- White text. Black text has a contrast ratio of 2.75:1 and white text 7.64:1. WCAG asks for at least 4.5:1 for normal text.