#694F70 color
The hex color #694F70 is a dark, grayish magenta.
In the RGB color model it is made of 41.2% red, 31% green and 43.9% blue (105, 79, 112).
Its hue angle is 287°, with 17% saturation and 37% lightness. For print, the CMYK equivalent is 6% cyan, 29% magenta, 0% yellow and 56% black.
The closest named color is Your Majesty (#61496E), a difference of 2.7 ΔE, a small difference.
White text is the more readable choice on this background (contrast 7.11:1).
#694F70 color codes
| HEX | #694F70 | |
|---|---|---|
| RGB | rgb(105, 79, 112) | |
| RGB percent | rgb(41.2%, 31%, 43.9%) | |
| HSL | hsl(287, 17%, 37%) | |
| HSV / HSB | hsv(287, 29%, 44%) | |
| CMYK | cmyk(6%, 29%, 0%, 56%) | |
| CIE LAB | lab(37.42, 17.38, -14.75) | |
| CIE LCH | lch(37.42, 22.79, 319.68) | |
| CIE XYZ | xyz(11.546, 9.765, 16.603) | |
| Decimal | 6901616 | |
| Short hex | None (no 3-digit form) |
Color harmonies
Colors that go with #694F70, based on their position on the color wheel.
Complementary
The color opposite on the color wheel (180°). Strongest contrast.
Analogous
Neighbors 30° either side. Calm, natural combinations.
Split complementary
The two colors next to the complement (150° and 210°).
Triadic
Three colors evenly spaced, 120° apart.
Tetradic (square)
Four colors 90° apart.
Shades, tints and tones
Shades (darker, mixed with black)
Tints (lighter, mixed with white)
Tones (mixed with gray)
Contrast and accessibility
| Text on #694F70 | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 2.95:1 | Fail | Fail | Fail |
| Sample text | 7.11:1 | Pass | Pass | Pass |
| #694F70 as text on | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 7.11:1 | Pass | Pass | Pass |
| Sample text | 2.95:1 | Fail | Fail | Fail |
WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.
Color blindness simulation
How #694F70 looks to people with the most common types of color vision deficiency.
#4b5671Protanopia
no red cones#51596fDeuteranopia
no green cones#69535bTritanopia
no blue cones#585858Achromatopsia
no color vision
CSS examples
.background { background-color: #694f70; }
.text { color: #694f70; }
.border { border: 2px solid #694f70; }
.transparent { background-color: rgb(105 79 112 / 50%); }
.gradient { background: linear-gradient(to right, #694f70, #704f67); }
Similar colors
#61496eYour Majesty#674876Neon Violet#78587dDr Who#6f5166Hibernation#64435fGrape Fizz#654161Royal Plum#57446aHaunted Candelabra#675a75Plummy
Closest common color name: Eggplant.
Questions
- What color is #694F70?
- #694F70 is a dark, grayish magenta, closest to the named color Your Majesty. It belongs to the purple family of colors.
- What is the RGB value of #694F70?
- The RGB value is 105, 79, 112: 105 red, 79 green and 112 blue on a 0 to 255 scale.
- What is the complementary color of #694F70?
- The complementary color is #56704F, found by rotating the hue 180° on the color wheel.
- Is black or white text better on #694F70?
- White text. Black text has a contrast ratio of 2.95:1 and white text 7.11:1. WCAG asks for at least 4.5:1 for normal text.