What color is #694D53?

#694D53 is a dark, grayish red, closest to the named color Plum Intended. It belongs to the gray family of colors.

What is the RGB value of #694D53?

The RGB value is 105, 77, 83: 105 red, 77 green and 83 blue on a 0 to 255 scale.

What is the complementary color of #694D53?

The complementary color is #4D6963, found by rotating the hue 180° on the color wheel.

Is black or white text better on #694D53?

White text. Black text has a contrast ratio of 2.79:1 and white text 7.53:1. WCAG asks for at least 4.5:1 for normal text.

#694D53 color

#694D53 rgb(105, 77, 83)

Shades of gray

The hex color #694D53 is a dark, grayish red.

In the RGB color model it is made of 41.2% red, 30.2% green and 32.5% blue (105, 77, 83).

Its hue angle is 347°, with 15% saturation and 36% lightness. For print, the CMYK equivalent is 0% cyan, 27% magenta, 21% yellow and 59% black.

The closest named color is Plum Intended (#644348), a difference of 3.6 ΔE, a small difference.

White text is the more readable choice on this background (contrast 7.53:1).

#694D53 color codes

HEX	`#694D53`
RGB	`rgb(105, 77, 83)`
RGB percent	`rgb(41.2%, 30.2%, 32.5%)`
HSL	`hsl(347, 15%, 36%)`
HSV / HSB	`hsv(347, 27%, 41%)`
CMYK	`cmyk(0%, 27%, 21%, 59%)`
CIE LAB	`lab(35.86, 12.83, 1.09)`
CIE LCH	`lch(35.86, 12.87, 4.86)`
CIE XYZ	`xyz(10.041, 8.936, 9.378)`
Decimal	`6901075`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #694D53, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #694D53	Ratio	AA	AAA	AA large
Sample text	2.79:1	Fail	Fail	Fail
Sample text	7.53:1	Pass	Pass	Pass

#694D53 as text on	Ratio	AA	AAA	AA large
Sample text	7.53:1	Pass	Pass	Pass
Sample text	2.79:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #694D53 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #694d53; }
.text { color: #694d53; }
.border { border: 2px solid #694d53; }
.transparent { background-color: rgb(105 77 83 / 50%); }
.gradient { background: linear-gradient(to right, #694d53, #69554d); }

Background

Text color

Border

Similar colors

Closest common color name: Eggplant.

Questions

What color is #694D53?: #694D53 is a dark, grayish red, closest to the named color Plum Intended. It belongs to the gray family of colors.
What is the RGB value of #694D53?: The RGB value is 105, 77, 83: 105 red, 77 green and 83 blue on a 0 to 255 scale.
What is the complementary color of #694D53?: The complementary color is #4D6963, found by rotating the hue 180° on the color wheel.
Is black or white text better on #694D53?: White text. Black text has a contrast ratio of 2.79:1 and white text 7.53:1. WCAG asks for at least 4.5:1 for normal text.