What color is #694A4E?

#694A4E is a dark, grayish red, closest to the named color Plum Intended. It belongs to the red family of colors.

What is the RGB value of #694A4E?

The RGB value is 105, 74, 78: 105 red, 74 green and 78 blue on a 0 to 255 scale.

What is the complementary color of #694A4E?

The complementary color is #4A6965, found by rotating the hue 180° on the color wheel.

Is black or white text better on #694A4E?

White text. Black text has a contrast ratio of 2.69:1 and white text 7.81:1. WCAG asks for at least 4.5:1 for normal text.

#694A4E color

#694A4E rgb(105, 74, 78)

Shades of red

The hex color #694A4E is a dark, grayish red.

In the RGB color model it is made of 41.2% red, 29% green and 30.6% blue (105, 74, 78).

Its hue angle is 352°, with 17% saturation and 35% lightness. For print, the CMYK equivalent is 0% cyan, 30% magenta, 26% yellow and 59% black.

The closest named color is Plum Intended (#644348), a difference of 2.3 ΔE, a small difference.

White text is the more readable choice on this background (contrast 7.81:1).

#694A4E color codes

HEX	`#694A4E`
RGB	`rgb(105, 74, 78)`
RGB percent	`rgb(41.2%, 29%, 30.6%)`
HSL	`hsl(352, 17%, 35%)`
HSV / HSB	`hsv(352, 30%, 41%)`
CMYK	`cmyk(0%, 30%, 26%, 59%)`
CIE LAB	`lab(34.91, 13.83, 2.87)`
CIE LCH	`lch(34.91, 14.13, 11.71)`
CIE XYZ	`xyz(9.65, 8.451, 8.329)`
Decimal	`6900302`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #694A4E, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #694A4E	Ratio	AA	AAA	AA large
Sample text	2.69:1	Fail	Fail	Fail
Sample text	7.81:1	Pass	Pass	Pass

#694A4E as text on	Ratio	AA	AAA	AA large
Sample text	7.81:1	Pass	Pass	Pass
Sample text	2.69:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #694A4E looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #694a4e; }
.text { color: #694a4e; }
.border { border: 2px solid #694a4e; }
.transparent { background-color: rgb(105 74 78 / 50%); }
.gradient { background: linear-gradient(to right, #694a4e, #69564a); }

Background

Text color

Border

Similar colors

Closest common color name: Eggplant.

Questions

What color is #694A4E?: #694A4E is a dark, grayish red, closest to the named color Plum Intended. It belongs to the red family of colors.
What is the RGB value of #694A4E?: The RGB value is 105, 74, 78: 105 red, 74 green and 78 blue on a 0 to 255 scale.
What is the complementary color of #694A4E?: The complementary color is #4A6965, found by rotating the hue 180° on the color wheel.
Is black or white text better on #694A4E?: White text. Black text has a contrast ratio of 2.69:1 and white text 7.81:1. WCAG asks for at least 4.5:1 for normal text.