What color is #694965?

#694965 is a dark, grayish magenta, closest to the named color Grape Fizz. It belongs to the purple family of colors.

What is the RGB value of #694965?

The RGB value is 105, 73, 101: 105 red, 73 green and 101 blue on a 0 to 255 scale.

What is the complementary color of #694965?

The complementary color is #49694D, found by rotating the hue 180° on the color wheel.

Is black or white text better on #694965?

White text. Black text has a contrast ratio of 2.74:1 and white text 7.66:1. WCAG asks for at least 4.5:1 for normal text.

#694965 color

#694965 rgb(105, 73, 101)

Shades of purple

The hex color #694965 is a dark, grayish magenta.

In the RGB color model it is made of 41.2% red, 28.6% green and 39.6% blue (105, 73, 101).

Its hue angle is 308°, with 18% saturation and 35% lightness. For print, the CMYK equivalent is 0% cyan, 30% magenta, 4% yellow and 59% black.

The closest named color is Grape Fizz (#64435F), a difference of 2 ΔE, which is barely visible.

White text is the more readable choice on this background (contrast 7.66:1).

#694965 color codes

HEX	`#694965`
RGB	`rgb(105, 73, 101)`
RGB percent	`rgb(41.2%, 28.6%, 39.6%)`
HSL	`hsl(308, 18%, 35%)`
HSV / HSB	`hsv(308, 30%, 41%)`
CMYK	`cmyk(0%, 30%, 4%, 59%)`
CIE LAB	`lab(35.42, 18.72, -10.92)`
CIE LCH	`lch(35.42, 21.67, 329.75)`
CIE XYZ	`xyz(10.557, 8.708, 13.434)`
Decimal	`6900069`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #694965, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #694965	Ratio	AA	AAA	AA large
Sample text	2.74:1	Fail	Fail	Fail
Sample text	7.66:1	Pass	Pass	Pass

#694965 as text on	Ratio	AA	AAA	AA large
Sample text	7.66:1	Pass	Pass	Pass
Sample text	2.74:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #694965 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #694965; }
.text { color: #694965; }
.border { border: 2px solid #694965; }
.transparent { background-color: rgb(105 73 101 / 50%); }
.gradient { background: linear-gradient(to right, #694965, #694955); }

Background

Text color

Border

Similar colors

Questions

What color is #694965?: #694965 is a dark, grayish magenta, closest to the named color Grape Fizz. It belongs to the purple family of colors.
What is the RGB value of #694965?: The RGB value is 105, 73, 101: 105 red, 73 green and 101 blue on a 0 to 255 scale.
What is the complementary color of #694965?: The complementary color is #49694D, found by rotating the hue 180° on the color wheel.
Is black or white text better on #694965?: White text. Black text has a contrast ratio of 2.74:1 and white text 7.66:1. WCAG asks for at least 4.5:1 for normal text.