What color is #694744?

#694744 is a dark, grayish red, closest to the named color Wild Thing. It belongs to the red family of colors.

What is the RGB value of #694744?

The RGB value is 105, 71, 68: 105 red, 71 green and 68 blue on a 0 to 255 scale.

What is the complementary color of #694744?

The complementary color is #446669, found by rotating the hue 180° on the color wheel.

Is black or white text better on #694744?

White text. Black text has a contrast ratio of 2.59:1 and white text 8.12:1. WCAG asks for at least 4.5:1 for normal text.

#694744 color

#694744 rgb(105, 71, 68)

Shades of red

The hex color #694744 is a dark, grayish red.

In the RGB color model it is made of 41.2% red, 27.8% green and 26.7% blue (105, 71, 68).

Its hue angle is 5°, with 21% saturation and 34% lightness. For print, the CMYK equivalent is 0% cyan, 32% magenta, 35% yellow and 59% black.

The closest named color is Wild Thing (#654243), a difference of 2.5 ΔE, a small difference.

White text is the more readable choice on this background (contrast 8.12:1).

#694744 color codes

HEX	`#694744`
RGB	`rgb(105, 71, 68)`
RGB percent	`rgb(41.2%, 27.8%, 26.7%)`
HSL	`hsl(5, 21%, 34%)`
HSV / HSB	`hsv(5, 35%, 41%)`
CMYK	`cmyk(0%, 32%, 35%, 59%)`
CIE LAB	`lab(33.83, 14.13, 7.68)`
CIE LCH	`lch(33.83, 16.09, 28.52)`
CIE XYZ	`xyz(9.123, 7.928, 6.517)`
Decimal	`6899524`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #694744, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #694744	Ratio	AA	AAA	AA large
Sample text	2.59:1	Fail	Fail	Fail
Sample text	8.12:1	Pass	Pass	Pass

#694744 as text on	Ratio	AA	AAA	AA large
Sample text	8.12:1	Pass	Pass	Pass
Sample text	2.59:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #694744 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #694744; }
.text { color: #694744; }
.border { border: 2px solid #694744; }
.transparent { background-color: rgb(105 71 68 / 50%); }
.gradient { background: linear-gradient(to right, #694744, #695a44); }

Background

Text color

Border

Similar colors

Closest common color name: Dark Brown.

Questions

What color is #694744?: #694744 is a dark, grayish red, closest to the named color Wild Thing. It belongs to the red family of colors.
What is the RGB value of #694744?: The RGB value is 105, 71, 68: 105 red, 71 green and 68 blue on a 0 to 255 scale.
What is the complementary color of #694744?: The complementary color is #446669, found by rotating the hue 180° on the color wheel.
Is black or white text better on #694744?: White text. Black text has a contrast ratio of 2.59:1 and white text 8.12:1. WCAG asks for at least 4.5:1 for normal text.