What color is #694667?

#694667 is a dark, grayish magenta, closest to the named color Royal Plum. It belongs to the purple family of colors.

What is the RGB value of #694667?

The RGB value is 105, 70, 103: 105 red, 70 green and 103 blue on a 0 to 255 scale.

What is the complementary color of #694667?

The complementary color is #466948, found by rotating the hue 180° on the color wheel.

Is black or white text better on #694667?

White text. Black text has a contrast ratio of 2.67:1 and white text 7.86:1. WCAG asks for at least 4.5:1 for normal text.

#694667 color

#694667 rgb(105, 70, 103)

Shades of purple

The hex color #694667 is a dark, grayish magenta.

In the RGB color model it is made of 41.2% red, 27.5% green and 40.4% blue (105, 70, 103).

Its hue angle is 303°, with 20% saturation and 34% lightness. For print, the CMYK equivalent is 0% cyan, 33% magenta, 2% yellow and 59% black.

The closest named color is Royal Plum (#654161), a difference of 1.7 ΔE, which is barely visible.

White text is the more readable choice on this background (contrast 7.86:1).

#694667 color codes

HEX	`#694667`
RGB	`rgb(105, 70, 103)`
RGB percent	`rgb(41.2%, 27.5%, 40.4%)`
HSL	`hsl(303, 20%, 34%)`
HSV / HSB	`hsv(303, 33%, 41%)`
CMYK	`cmyk(0%, 33%, 2%, 59%)`
CIE LAB	`lab(34.73, 20.98, -13.22)`
CIE LCH	`lch(34.73, 24.8, 327.78)`
CIE XYZ	`xyz(10.464, 8.363, 13.892)`
Decimal	`6899303`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #694667, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #694667	Ratio	AA	AAA	AA large
Sample text	2.67:1	Fail	Fail	Fail
Sample text	7.86:1	Pass	Pass	Pass

#694667 as text on	Ratio	AA	AAA	AA large
Sample text	7.86:1	Pass	Pass	Pass
Sample text	2.67:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #694667 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #694667; }
.text { color: #694667; }
.border { border: 2px solid #694667; }
.transparent { background-color: rgb(105 70 103 / 50%); }
.gradient { background: linear-gradient(to right, #694667, #694655); }

Background

Text color

Border

Similar colors

Closest common color name: Eggplant.

Questions

What color is #694667?: #694667 is a dark, grayish magenta, closest to the named color Royal Plum. It belongs to the purple family of colors.
What is the RGB value of #694667?: The RGB value is 105, 70, 103: 105 red, 70 green and 103 blue on a 0 to 255 scale.
What is the complementary color of #694667?: The complementary color is #466948, found by rotating the hue 180° on the color wheel.
Is black or white text better on #694667?: White text. Black text has a contrast ratio of 2.67:1 and white text 7.86:1. WCAG asks for at least 4.5:1 for normal text.