What color is #694348?

#694348 is a dark, grayish red, closest to the named color Plum Intended. It belongs to the red family of colors.

What is the RGB value of #694348?

The RGB value is 105, 67, 72: 105 red, 67 green and 72 blue on a 0 to 255 scale.

What is the complementary color of #694348?

The complementary color is #436964, found by rotating the hue 180° on the color wheel.

Is black or white text better on #694348?

White text. Black text has a contrast ratio of 2.5:1 and white text 8.41:1. WCAG asks for at least 4.5:1 for normal text.

#694348 color

#694348 rgb(105, 67, 72)

Shades of red

The hex color #694348 is a dark, grayish red.

In the RGB color model it is made of 41.2% red, 26.3% green and 28.2% blue (105, 67, 72).

Its hue angle is 352°, with 22% saturation and 34% lightness. For print, the CMYK equivalent is 0% cyan, 36% magenta, 31% yellow and 59% black.

The closest named color is Plum Intended (#644348), a difference of 1.7 ΔE, which is barely visible.

White text is the more readable choice on this background (contrast 8.41:1).

#694348 color codes

HEX	`#694348`
RGB	`rgb(105, 67, 72)`
RGB percent	`rgb(41.2%, 26.3%, 28.2%)`
HSL	`hsl(352, 22%, 34%)`
HSV / HSB	`hsv(352, 36%, 41%)`
CMYK	`cmyk(0%, 36%, 31%, 59%)`
CIE LAB	`lab(32.89, 17.19, 3.79)`
CIE LCH	`lch(32.89, 17.61, 12.43)`
CIE XYZ	`xyz(9.003, 7.486, 7.1)`
Decimal	`6898504`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #694348, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #694348	Ratio	AA	AAA	AA large
Sample text	2.5:1	Fail	Fail	Fail
Sample text	8.41:1	Pass	Pass	Pass

#694348 as text on	Ratio	AA	AAA	AA large
Sample text	8.41:1	Pass	Pass	Pass
Sample text	2.5:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #694348 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #694348; }
.text { color: #694348; }
.border { border: 2px solid #694348; }
.transparent { background-color: rgb(105 67 72 / 50%); }
.gradient { background: linear-gradient(to right, #694348, #695143); }

Background

Text color

Border

Similar colors

Closest common color name: Eggplant.

Questions

What color is #694348?: #694348 is a dark, grayish red, closest to the named color Plum Intended. It belongs to the red family of colors.
What is the RGB value of #694348?: The RGB value is 105, 67, 72: 105 red, 67 green and 72 blue on a 0 to 255 scale.
What is the complementary color of #694348?: The complementary color is #436964, found by rotating the hue 180° on the color wheel.
Is black or white text better on #694348?: White text. Black text has a contrast ratio of 2.5:1 and white text 8.41:1. WCAG asks for at least 4.5:1 for normal text.