#693524 color
The hex color #693524 is a dark, desaturated red.
In the RGB color model it is made of 41.2% red, 20.8% green and 14.1% blue (105, 53, 36).
Its hue angle is 15°, with 49% saturation and 28% lightness. For print, the CMYK equivalent is 0% cyan, 50% magenta, 66% yellow and 59% black.
The closest named color is Freshly Roasted Coffee (#663322), a difference of 0.8 ΔE, which is barely visible.
White text is the more readable choice on this background (contrast 9.83:1).
#693524 color codes
| HEX | #693524 | |
|---|---|---|
| RGB | rgb(105, 53, 36) | |
| RGB percent | rgb(41.2%, 20.8%, 14.1%) | |
| HSL | hsl(15, 49%, 28%) | |
| HSV / HSB | hsv(15, 66%, 41%) | |
| CMYK | cmyk(0%, 50%, 66%, 59%) | |
| CIE LAB | lab(28.58, 21.5, 21) | |
| CIE LCH | lch(28.58, 30.05, 44.32) | |
| CIE XYZ | xyz(7.418, 5.678, 2.374) | |
| Decimal | 6894884 | |
| Short hex | None (no 3-digit form) |
Color harmonies
Colors that go with #693524, based on their position on the color wheel.
Complementary
The color opposite on the color wheel (180°). Strongest contrast.
Analogous
Neighbors 30° either side. Calm, natural combinations.
Split complementary
The two colors next to the complement (150° and 210°).
Triadic
Three colors evenly spaced, 120° apart.
Tetradic (square)
Four colors 90° apart.
Shades, tints and tones
Shades (darker, mixed with black)
Tints (lighter, mixed with white)
Tones (mixed with gray)
Contrast and accessibility
| Text on #693524 | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 2.14:1 | Fail | Fail | Fail |
| Sample text | 9.83:1 | Pass | Pass | Pass |
| #693524 as text on | Ratio | AA | AAA | AA large |
|---|---|---|---|---|
| Sample text | 9.83:1 | Pass | Pass | Pass |
| Sample text | 2.14:1 | Fail | Fail | Fail |
WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.
Color blindness simulation
How #693524 looks to people with the most common types of color vision deficiency.
#433c22Protanopia
no red cones#4f4823Deuteranopia
no green cones#732b31Tritanopia
no blue cones#434343Achromatopsia
no color vision
CSS examples
.background { background-color: #693524; }
.text { color: #693524; }
.border { border: 2px solid #693524; }
.transparent { background-color: rgb(105 53 36 / 50%); }
.gradient { background: linear-gradient(to right, #693524, #695824); }
Similar colors
#663322Freshly Roasted Coffee#633528Hairy Heath#773c30Ebi Brown#7a3f2bStone Age Queen#5e2912Hot Fudge#623d2eChocolate Escape#763c33Crown of Thorns#6d4433Noble Chocolate
Closest common color name: Walnut.
Questions
- What color is #693524?
- #693524 is a dark, desaturated red, closest to the named color Freshly Roasted Coffee. It belongs to the brown family of colors.
- What is the RGB value of #693524?
- The RGB value is 105, 53, 36: 105 red, 53 green and 36 blue on a 0 to 255 scale.
- What is the complementary color of #693524?
- The complementary color is #245869, found by rotating the hue 180° on the color wheel.
- Is black or white text better on #693524?
- White text. Black text has a contrast ratio of 2.14:1 and white text 9.83:1. WCAG asks for at least 4.5:1 for normal text.