What color is #491728?

#491728 is a very dark, moderate rose, closest to the named color What We Do in the Shadows. It belongs to the red family of colors.

What is the RGB value of #491728?

The RGB value is 73, 23, 40: 73 red, 23 green and 40 blue on a 0 to 255 scale.

What is the complementary color of #491728?

The complementary color is #174938, found by rotating the hue 180° on the color wheel.

Is black or white text better on #491728?

White text. Black text has a contrast ratio of 1.44:1 and white text 14.62:1. WCAG asks for at least 4.5:1 for normal text.

#491728 color

#491728 rgb(73, 23, 40)

Shades of red

The hex color #491728 is a very dark, moderate rose.

In the RGB color model it is made of 28.6% red, 9% green and 15.7% blue (73, 23, 40).

Its hue angle is 340°, with 52% saturation and 19% lightness. For print, the CMYK equivalent is 0% cyan, 68% magenta, 45% yellow and 71% black.

The closest named color is What We Do in the Shadows (#441122), a difference of 1.6 ΔE, which is barely visible.

White text is the more readable choice on this background (contrast 14.62:1).

#491728 color codes

HEX	`#491728`
RGB	`rgb(73, 23, 40)`
RGB percent	`rgb(28.6%, 9%, 15.7%)`
HSL	`hsl(340, 52%, 19%)`
HSV / HSB	`hsv(340, 68%, 29%)`
CMYK	`cmyk(0%, 68%, 45%, 71%)`
CIE LAB	`lab(16.42, 25.61, 1.03)`
CIE LCH	`lch(16.42, 25.63, 2.31)`
CIE XYZ	`xyz(3.437, 2.183, 2.247)`
Decimal	`4790056`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #491728, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #491728	Ratio	AA	AAA	AA large
Sample text	1.44:1	Fail	Fail	Fail
Sample text	14.62:1	Pass	Pass	Pass

#491728 as text on	Ratio	AA	AAA	AA large
Sample text	14.62:1	Pass	Pass	Pass
Sample text	1.44:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #491728 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #491728; }
.text { color: #491728; }
.border { border: 2px solid #491728; }
.transparent { background-color: rgb(73 23 40 / 50%); }
.gradient { background: linear-gradient(to right, #491728, #491f17); }

Background

Text color

Border

Similar colors

Closest common color name: Tyrian Purple.

Questions

What color is #491728?: #491728 is a very dark, moderate rose, closest to the named color What We Do in the Shadows. It belongs to the red family of colors.
What is the RGB value of #491728?: The RGB value is 73, 23, 40: 73 red, 23 green and 40 blue on a 0 to 255 scale.
What is the complementary color of #491728?: The complementary color is #174938, found by rotating the hue 180° on the color wheel.
Is black or white text better on #491728?: White text. Black text has a contrast ratio of 1.44:1 and white text 14.62:1. WCAG asks for at least 4.5:1 for normal text.