What color is #403440?

#403440 is a dark, grayish magenta, closest to the named color Voodoo. It belongs to the gray family of colors.

What is the RGB value of #403440?

The RGB value is 64, 52, 64: 64 red, 52 green and 64 blue on a 0 to 255 scale.

What is the complementary color of #403440?

The complementary color is #344034, found by rotating the hue 180° on the color wheel.

Is black or white text better on #403440?

White text. Black text has a contrast ratio of 1.78:1 and white text 11.78:1. WCAG asks for at least 4.5:1 for normal text.

#403440 color

#403440 rgb(64, 52, 64)

Shades of gray

The hex color #403440 is a dark, grayish magenta.

In the RGB color model it is made of 25.1% red, 20.4% green and 25.1% blue (64, 52, 64).

Its hue angle is 300°, with 10% saturation and 23% lightness. For print, the CMYK equivalent is 0% cyan, 19% magenta, 0% yellow and 75% black.

The closest named color is Voodoo (#443240), a difference of 2.7 ΔE, a small difference.

White text is the more readable choice on this background (contrast 11.78:1).

#403440 color codes

HEX	`#403440`
RGB	`rgb(64, 52, 64)`
RGB percent	`rgb(25.1%, 20.4%, 25.1%)`
HSL	`hsl(300, 10%, 23%)`
HSV / HSB	`hsv(300, 19%, 25%)`
CMYK	`cmyk(0%, 19%, 0%, 75%)`
CIE LAB	`lab(23.39, 7.92, -5.47)`
CIE LCH	`lch(23.39, 9.63, 325.34)`
CIE XYZ	`xyz(4.268, 3.916, 5.381)`
Decimal	`4207680`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #403440, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #403440	Ratio	AA	AAA	AA large
Sample text	1.78:1	Fail	Fail	Fail
Sample text	11.78:1	Pass	Pass	Pass

#403440 as text on	Ratio	AA	AAA	AA large
Sample text	11.78:1	Pass	Pass	Pass
Sample text	1.78:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #403440 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #403440; }
.text { color: #403440; }
.border { border: 2px solid #403440; }
.transparent { background-color: rgb(64 52 64 / 50%); }
.gradient { background: linear-gradient(to right, #403440, #40343a); }

Background

Text color

Border

Similar colors

Closest common color name: Eggplant.

Questions

What color is #403440?: #403440 is a dark, grayish magenta, closest to the named color Voodoo. It belongs to the gray family of colors.
What is the RGB value of #403440?: The RGB value is 64, 52, 64: 64 red, 52 green and 64 blue on a 0 to 255 scale.
What is the complementary color of #403440?: The complementary color is #344034, found by rotating the hue 180° on the color wheel.
Is black or white text better on #403440?: White text. Black text has a contrast ratio of 1.78:1 and white text 11.78:1. WCAG asks for at least 4.5:1 for normal text.