What color is #301B1D?

#301B1D is a very dark, desaturated red, closest to the named color Aubergine. It belongs to the black family of colors.

What is the RGB value of #301B1D?

The RGB value is 48, 27, 29: 48 red, 27 green and 29 blue on a 0 to 255 scale.

What is the complementary color of #301B1D?

The complementary color is #1B302E, found by rotating the hue 180° on the color wheel.

Is black or white text better on #301B1D?

White text. Black text has a contrast ratio of 1.3:1 and white text 16.15:1. WCAG asks for at least 4.5:1 for normal text.

#301B1D color

#301B1D rgb(48, 27, 29)

Shades of black

The hex color #301B1D is a very dark, desaturated red.

In the RGB color model it is made of 18.8% red, 10.6% green and 11.4% blue (48, 27, 29).

Its hue angle is 354°, with 28% saturation and 15% lightness. For print, the CMYK equivalent is 0% cyan, 44% magenta, 40% yellow and 81% black.

The closest named color is Aubergine (#372528), a difference of 3.4 ΔE, a small difference.

White text is the more readable choice on this background (contrast 16.15:1).

#301B1D color codes

HEX	`#301B1D`
RGB	`rgb(48, 27, 29)`
RGB percent	`rgb(18.8%, 10.6%, 11.4%)`
HSL	`hsl(354, 28%, 15%)`
HSV / HSB	`hsv(354, 44%, 19%)`
CMYK	`cmyk(0%, 44%, 40%, 81%)`
CIE LAB	`lab(12.61, 10.74, 2.98)`
CIE LCH	`lch(12.61, 11.14, 15.54)`
CIE XYZ	`xyz(1.833, 1.501, 1.355)`
Decimal	`3152669`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #301B1D, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #301B1D	Ratio	AA	AAA	AA large
Sample text	1.3:1	Fail	Fail	Fail
Sample text	16.15:1	Pass	Pass	Pass

#301B1D as text on	Ratio	AA	AAA	AA large
Sample text	16.15:1	Pass	Pass	Pass
Sample text	1.3:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #301B1D looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #301b1d; }
.text { color: #301b1d; }
.border { border: 2px solid #301b1d; }
.transparent { background-color: rgb(48 27 29 / 50%); }
.gradient { background: linear-gradient(to right, #301b1d, #30241b); }

Background

Text color

Border

Similar colors

Closest common color name: Licorice.

Questions

What color is #301B1D?: #301B1D is a very dark, desaturated red, closest to the named color Aubergine. It belongs to the black family of colors.
What is the RGB value of #301B1D?: The RGB value is 48, 27, 29: 48 red, 27 green and 29 blue on a 0 to 255 scale.
What is the complementary color of #301B1D?: The complementary color is #1B302E, found by rotating the hue 180° on the color wheel.
Is black or white text better on #301B1D?: White text. Black text has a contrast ratio of 1.3:1 and white text 16.15:1. WCAG asks for at least 4.5:1 for normal text.