What color is #281013?

#281013 is a very dark, desaturated red, closest to the named color Italian Roast. It belongs to the black family of colors.

What is the RGB value of #281013?

The RGB value is 40, 16, 19: 40 red, 16 green and 19 blue on a 0 to 255 scale.

What is the complementary color of #281013?

The complementary color is #102825, found by rotating the hue 180° on the color wheel.

Is black or white text better on #281013?

White text. Black text has a contrast ratio of 1.17:1 and white text 17.89:1. WCAG asks for at least 4.5:1 for normal text.

#281013 color

#281013 rgb(40, 16, 19)

Shades of black

The hex color #281013 is a very dark, desaturated red.

In the RGB color model it is made of 15.7% red, 6.3% green and 7.5% blue (40, 16, 19).

Its hue angle is 353°, with 43% saturation and 11% lightness. For print, the CMYK equivalent is 0% cyan, 60% magenta, 53% yellow and 84% black.

The closest named color is Italian Roast (#221111), a difference of 3.6 ΔE, a small difference.

White text is the more readable choice on this background (contrast 17.89:1).

#281013 color codes

HEX	`#281013`
RGB	`rgb(40, 16, 19)`
RGB percent	`rgb(15.7%, 6.3%, 7.5%)`
HSL	`hsl(353, 43%, 11%)`
HSV / HSB	`hsv(353, 60%, 16%)`
CMYK	`cmyk(0%, 60%, 53%, 84%)`
CIE LAB	`lab(7.85, 12.92, 3.21)`
CIE LCH	`lch(7.85, 13.31, 13.95)`
CIE XYZ	`xyz(1.178, 0.869, 0.722)`
Decimal	`2625555`
Short hex	`None (no 3-digit form)`

Color harmonies

Colors that go with #281013, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #281013	Ratio	AA	AAA	AA large
Sample text	1.17:1	Fail	Fail	Fail
Sample text	17.89:1	Pass	Pass	Pass

#281013 as text on	Ratio	AA	AAA	AA large
Sample text	17.89:1	Pass	Pass	Pass
Sample text	1.17:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #281013 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #281013; }
.text { color: #281013; }
.border { border: 2px solid #281013; }
.transparent { background-color: rgb(40 16 19 / 50%); }
.gradient { background: linear-gradient(to right, #281013, #281910); }

Background

Text color

Border

Similar colors

Closest common color name: Licorice.

Questions

What color is #281013?: #281013 is a very dark, desaturated red, closest to the named color Italian Roast. It belongs to the black family of colors.
What is the RGB value of #281013?: The RGB value is 40, 16, 19: 40 red, 16 green and 19 blue on a 0 to 255 scale.
What is the complementary color of #281013?: The complementary color is #102825, found by rotating the hue 180° on the color wheel.
Is black or white text better on #281013?: White text. Black text has a contrast ratio of 1.17:1 and white text 17.89:1. WCAG asks for at least 4.5:1 for normal text.