What color is #990077?

#990077 is a dark, vivid magenta known as Persian Luxury Purple. It belongs to the purple family of colors.

What is the RGB value of Persian Luxury Purple?

The RGB value is 153, 0, 119: 153 red, 0 green and 119 blue on a 0 to 255 scale.

What is the complementary color of Persian Luxury Purple?

The complementary color is #009922, found by rotating the hue 180° on the color wheel.

Is black or white text better on #990077?

White text. Black text has a contrast ratio of 2.62:1 and white text 8.01:1. WCAG asks for at least 4.5:1 for normal text.

Persian Luxury Purple color: hex code #990077

#990077 rgb(153, 0, 119)

Shades of purple

Persian Luxury Purple has the hex code #990077. It is a dark, vivid magenta.

In the RGB color model it is made of 60% red, 0% green and 46.7% blue (153, 0, 119).

Its hue angle is 313°, with 100% saturation and 30% lightness. For print, the CMYK equivalent is 0% cyan, 100% magenta, 22% yellow and 40% black.

White text is the more readable choice on this background (contrast 8.01:1).

Persian Luxury Purple (#990077) color codes

HEX	`#990077`
RGB	`rgb(153, 0, 119)`
RGB percent	`rgb(60%, 0%, 46.7%)`
HSL	`hsl(313, 100%, 30%)`
HSV / HSB	`hsv(313, 100%, 60%)`
CMYK	`cmyk(0%, 100%, 22%, 40%)`
CIE LAB	`lab(34.2, 62.35, -23.51)`
CIE LCH	`lch(34.2, 66.63, 339.34)`
CIE XYZ	`xyz(16.467, 8.106, 18.147)`
Decimal	`10027127`
Short hex	`#907`

Color harmonies

Colors that go with Persian Luxury Purple, based on their position on the color wheel.

Complementary

The color opposite on the color wheel (180°). Strongest contrast.

Analogous

Neighbors 30° either side. Calm, natural combinations.

Split complementary

The two colors next to the complement (150° and 210°).

Triadic

Three colors evenly spaced, 120° apart.

Tetradic (square)

Four colors 90° apart.

Shades, tints and tones

Shades (darker, mixed with black)

Tints (lighter, mixed with white)

Tones (mixed with gray)

Contrast and accessibility

Text on #990077	Ratio	AA	AAA	AA large
Sample text	2.62:1	Fail	Fail	Fail
Sample text	8.01:1	Pass	Pass	Pass

#990077 as text on	Ratio	AA	AAA	AA large
Sample text	8.01:1	Pass	Pass	Pass
Sample text	2.62:1	Fail	Fail	Fail

WCAG 2 asks for 4.5:1 for normal text (AA), 7:1 for AAA, and 3:1 for large text. Check other pairs.

Color blindness simulation

How #990077 looks to people with the most common types of color vision deficiency.

CSS examples

.background { background-color: #990077; }
.text { color: #990077; }
.border { border: 2px solid #990077; }
.transparent { background-color: rgb(153 0 119 / 50%); }
.gradient { background: linear-gradient(to right, #990077, #99002b); }

Background

Text color

Border

Similar colors

Closest common color name: Dark Magenta.

See #990077 on its hex code page

Questions

What color is #990077?: #990077 is a dark, vivid magenta known as Persian Luxury Purple. It belongs to the purple family of colors.
What is the RGB value of Persian Luxury Purple?: The RGB value is 153, 0, 119: 153 red, 0 green and 119 blue on a 0 to 255 scale.
What is the complementary color of Persian Luxury Purple?: The complementary color is #009922, found by rotating the hue 180° on the color wheel.
Is black or white text better on #990077?: White text. Black text has a contrast ratio of 2.62:1 and white text 8.01:1. WCAG asks for at least 4.5:1 for normal text.